There are Super Bowl parties, and then there is Michael Rubin’s Fanatics Super Bowl Party. In San Francisco, Pier 48 turned into a glittering cross-section of quarterbacks, chart-toppers, influencers, and moguls, all orbiting one very powerful host.
TLDR
At Michael Rubin’s Fanatics Super Bowl 2026 bash in San Francisco, Tom Brady, Jay-Z, Kendall Jenner, and Alix Earle headlined a guest list where sports legends, pop icons, and influencers mixed to amplify the Fanatics brand.
Tom Brady, Alix Earle, Jay-Z, Kendall Jenner and more spotted at star-studded Fanatics Super Bowl 2026 party https://t.co/GbkkccE0TL pic.twitter.com/3Tz1eIrEqi
— Page Six (@PageSix) February 8, 2026
What started as a corporate celebration for Rubin’s sports-merchandise empire has evolved into a marquee stop on Super Bowl weekend, the place where owners, players, music royalty, and digital stars show they are part of the same conversation. According to Page Six, the Fanatics party once again became the room everyone wanted to be in.
The energy built early. One of the first big arrivals on the red carpet was Tom Brady, the retired New England Patriots legend who still moves through an NFL crowd like the sun. He swept into Pier 48 ahead of the crush, a reminder that in the league’s social universe, he is still the franchise face.
Brady posed with Fanatics CEO Michael Rubin inside, two power players who have turned their friendship into a steady run of headline-making appearances. For athletes, Rubin’s orbit is where business, legacy, and lifestyle all intersect.
The Super Bowl Party Ticket Everyone Wanted
Outside the velvet ropes, Rubin was already framing the night as a win long before kickoff. Speaking on the red carpet, he told Page Six that assembling such an A-list roster of guests was “really easy” this year, crediting the Patriots’ making it into the Super Bowl.
“I get one of my closest friends, Robert, and Jonathan Kraft actually being in the game, that helps, by the way, when your friends are playing in the game,” Rubin said, referring to Patriots owner Robert Kraft and Kraft Group president Jonathan Kraft. He added that what would make it a perfect stretch was simple: “We are going to have the best party ever today, and then the New England Patriots are going to win the game tomorrow.”
That mix of fandom and friendship is Rubin’s calling card. According to People, his Super Bowl events have become annual showcases where owners like Kraft, players, ,and entertainers gather in one curated ecosystem, a live-action display of the Fanatics network he has quietly built for years.
Inside the San Francisco venue, that network was visible in every corner. Page Six reported that Jay-Z held court with friends in an exclusive roped-off area, an image that said as much about Rubin’s reach as it did about the rapper’s enduring cool. Just a few feet away, “Bloody Valentine” rocker MGK chatted with Kevin Costner. The actor had become “fast friends” with MGK’s close pal Pete Davidson at last year’s VIP celebration, and their easy rapport now signaled how this party keeps pulling familiar faces back.
Tom Brady Trades the Field for the Carpet
If anyone signaled how much the sports world has shifted into lifestyle territory, it was Brady. No helmet, no pads, only careful tailoring and a relaxed ease as he worked the step-and-repeat and slipped into the main room. Retirement has already seen him move into production meetings, brand ventures, and broadcast booths. At Rubin’s party, he looked like a man who still knows every eye is following him, and who understands the value of that attention.
Brady was not the only football storyline. Cincinnati Bengals star Joe Burrow, New York Giants player Cam Skattebo, and retired quarterback Drew Brees were among the other NFL names in the mix, a reminder that in the modern league, image-building happens as much at off-field events as it does on Sunday drives.
For owners like Kraft, who attended with his wife, ophthalmologist Dana Blumberg, the party was equal parts celebration and soft diplomacy. Pausing for photos with guests, including Kendall Jenner, he appeared every bit the statesman of the Patriots brand, willing to lean into pop culture moments that keep the franchise in the broader conversation.
Kendall Jenner and the Fashion Crowd Arrive
Kendall Jenner’s presence delivered a different kind of star power. Fresh off appearing in a Super Bowl 2026 ad for Fanatics Sportsbook, she arrived at Pier 48 with the unfussy confidence of someone who has turned runway fame into a diversified portfolio. According to Page Six, at one point, she stopped to grab an unexpected photo with Kraft, an image made for social media and a neat illustration of how old-guard ownership and younger celebrity intersect at events like this.
The influencer set was represented in full color by Alix Earle, who has become a Super Bowl week fixture with her behind-the-scenes party content. At the Fanatics bash, she turned heads in a vivid green leather top and black skirt, sunglasses on, posture relaxed. Her photos from the carpet were destined to land in millions of feeds, another reminder that this generation of digital stars can extend a party’s reach far beyond any red carpet gallery.
Television mainstays and athletes crossed paths everywhere. “CBS Mornings” host Gayle King, a veteran of these big-event weekends, was spotted mingling with guests. Odell Beckham Jr., Dwight Howard, and Jamie Foxx added their own gravitational pull. Each name brought a different constituency, from die-hard sports fans to Gen X moviegoers to TikTok natives following Earle’s every upload.
Music, Sports, and a Billionaire Ringmaster
By the time Ashanti slipped past photographers in a black leather look, fishnet stockings, and knee-high boots, it felt like a reunion for early 2000s radio royalty. She headed into the party with husband Nelly and friends, another couple whose shared history in music gives the room a warm, nostalgic shimmer for anyone who remembers their chart-topping years together.
Across the venue, Jay-Z’s low-key presence still read as a power move. The rapper turned mogul has long been associated with elevated sports culture, from his Roc Nation Sports roster to his frequent courtside cameos. Seeing him tucked into a private corner at Rubin’s party underlined just how seamlessly this event marries commerce and cool.
MGK leaning in with Kevin Costner, a man forever linked to sports through “Field of Dreams” and “Draft Day,” created another quietly symbolic tableau. It was a blend of eras and audiences, stitched together in a room that only exists because Rubin has positioned Fanatics as the connective tissue between leagues, talent, and brands.
Standing at the center of it all, Rubin did what he always does on Super Bowl weekend. He let his guest list tell the story. Players chasing rings, retired legends protecting legacies, influencers shaping the next news cycle, and music icons whose hits scored past championships all shared the same soundtrack, the same lighting, and the same cameras.
For fans watching from the outside, the Fanatics Super Bowl 2026 party was more than a celebrity roll call. It was a snapshot of where sports and entertainment now live, in the same room, at the same time, guided by executives who understand that the real game does not end at the stadium gates.
Join the Discussion
Which moment from Michael Rubin’s Fanatics Super Bowl 2026 party says the most about how closely sports, music, and influencer culture now share the same spotlight?
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